Search Engine Optimisation

Most online consumers use search engines like Google and Yahoo! when researching purchases. Google AdWords and Yahoo! Search Marketing allows you to deliver your carefully worded advert to a potential customer whenever they search for keywords and terms related to your products - this is known as a Pay Per Click (PPC) campaign. Instead of paying whether anyone reads your ad or not, PPC only charges you when someone clicks on your link.However, managing a PPC campaign takes time and skill to get the maximum return on the minimum investment.

Search engines return relevant search results in two categories: free and sponsored links. When a site is submitted to a search engine, it fights for better position on the results list. It is very important to get listed among the first free results (see image 1.0), they have better exposure than some of the sponsored advertised links and generate more traffic/visitors to your website. In the case that your site does not rank well on specific keywords related to your business/industry, it is recommended you opt for paid SEO (Search Engine Optimisation) & PPC this will alow your site higher ranking for specific keywords that leed consumers directly to your website.

Search Engine Optimisation (SEO) can often be the difference between having an effective web presence or not. The reason being that most people use search engines to find products or services online. A successful SEO program should refine your website so the major search engines rank it more highly for the most relevant keyword searches used by your target customers. Ideally you want well-qualified leads, actively looking for exactly what you offer which are more likely to convert into customers. PAN Hosting has created a range of search engine optimisation packages designed to help you bring more traffic to your site, generate qualified leads and sales.

Search engines return relevant search results in two categories: free and sponsored links. When a site is submitted to a search engine, it fights for better position on the results list. It is very important to get listed among the first free results (see image 1.0), they have better exposure than some of the sponsored advertised links and generate more traffic/visitors to your website. In the case that your site does not rank well on specific keywords related to your business/industry, it is recommended you opt for paid SEO (Search Engine Optimisation) & PPC this will alow your site higher ranking for specific keywords that leed consumers directly to your website. 

Image 1.0